The spark that ignited Omberg Asado was born from years of experience — and a feeling that something was missing.

After building one of Sweden’s most successful grill brands, Grillkung, Sebastian had helped thousands of people discover the joy of outdoor cooking. But deep down, he felt the modern grill market lacked soul — the raw connection between fire, food, and tradition.

That’s when he discovered the art of Argentinian wood-fire grilling. It wasn’t just about cooking — it was about presence, patience, and passion. The rhythm of burning wood, the open flames, and the slow, respectful treatment of meat felt like a return to something real. Something primal.

Captivated by the Argentinian asado culture, Sebastian set out on a new journey: to bring this authentic way of cooking to Scandinavia. With that vision, Omberg Asado was born — a brand dedicated to premium wood-fired parrilla grills, built for those who crave more than just convenience. Built for those who want an experience.

After five years of development, refinement, and countless hours by the fire, Omberg Asado has grown from a spark of inspiration into a respected name in Sweden. Today, our grills are proudly used across Europe — by chefs, enthusiasts, and anyone drawn to the timeless tradition of fire and food.

Welcome to Omberg Asado - Sebastian Virta, CEO

Where fire meets heritage.